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Customer Story

Salesforce.com’s Professional Edition helped build out campaign functionality so ROI is trackable on all Marketing spend

Company Profile

Hurt & Proffitt (H&P), established in 1973, is a full service employee-owned engineering and surveying firm providing a comprehensive array of services. Our integrity, attention to detail, vast experience and commitment to professional standards have helped make us one of the largest engineering and surveying firms in Central Virginia, with offices in Lynchburg, Norfolk, Roanoke and Wytheville.

The Challenge

As a leading Engineering Firm, Hurt & Proffitt has been experiencing extreme growth and needed to put more process in place around their Sales, Marketing and Customer Service.

The Solution

Using Salesforce.com’s Professional Edition, App Solve built out Hurt & Proffitt’s Campaign functionality and they’re now able to track ROI on all Marketing spend so that they can decide on which marketing efforts make financial sense, and which ones need to be changed. App Solve provided guidance on how other Professional Services firms use Salesforce.com and helped create their sales processes around their current business and their future state goals.

The Results

Hurt & Proffitt is now set to scale as their organization continues to grow and are in plans to add more functions of their business on the Salesforce platform like quoting, proposal creation and project management.

“David and his team did a great job of staying on task and responding to our questions and input to the development of the application to our business. We are completely new to CRM and so we have a steep learning curve. There was a lot of new terminology and workflow processes that we have to incorporate into what we do. David helped explain those type things and it has really helped our implementation.”

Bif Johnson
Hurt & Proffitt

Solutions Utilized:

Sales Cloud

Over time, your business changes, and App Solve enables you to continue your hockey stick growth by consulting on your current Salesforce.com system and potentially ‘Re-Optimizing’ your Salesforce platform.