by David Brabrook | Jul 7, 2017 | Blog Post
Marketing automation platforms have become the secret weapon of successful marketing departments of all sizes, in all industries. By simplifying the planning and execution of marketing tasks, marketing automation software improves the efficiency of teams. But, more...
by David Brabrook | Apr 6, 2017 | Blog Post
A great, in-demand product is only one part of a successful sales organization. Talented, motivated salespeople are more often than not the secret to sales success. But finding that talent isn’t easy. Skilled applicants may get overlooked because of a resume with gaps...
by David Brabrook | Mar 23, 2017 | Blog Post
Customer service isn’t what it used to be. We don’t mean it’s better or worse than it was 15, 30, 50 years ago — we mean it’s dramatically different. Increased competition, the digitization of our lives, changing values and new technologies...
by David Brabrook | Feb 9, 2017 | Blog Post
Email prospecting has become standard practice for most salespeople. While sending a sales email is less intimidating than making a cold call, it can be harder to generate any kind of response, let alone a positive one; less than 24 per cent of sales emails actually...
by David Brabrook | Jan 30, 2017 | Blog Post
Sales is one of the world’s oldest professions. As such, it’s laden with traditions, stereotypes, rituals and even myths. Sales myths — long-held beliefs about the right and wrong ways to sell — can be detrimental to your success as a salesperson. Here we review five...
