by David Brabrook | Sep 21, 2017 | Blog Post
On this blog, we’ve discussed the ins-and-outs of Salesforce Marketing Cloud and Salesforce Community Cloud. Today we’re delving into the biggest Cloud of all: Salesforce Sales Cloud. What Exactly is Salesforce Sales Cloud? Salesforce Sales Cloud is the world’s...
by David Brabrook | Sep 7, 2017 | Blog Post
Do you know how many sales emails actually get opened? Less than 24 per cent. In 2017, when more salespeople are using email for prospecting than ever before, email open rates represent a hugely important data point. Not many prospects opening your email = not many...
by David Brabrook | Aug 24, 2017 | Blog Post
When a company adopts Salesforce as its CRM of choice, they’re putting a whole lot of trust in Salesforce. A CRM hosts all kinds of important data that needs to be kept confidential and secure — financials, contact information, contracts, campaign data, and so on....
by David Brabrook | Nov 18, 2016 | Blog Post
There’s no shortage of apps and software that promise to boost productivity, improve organization and increase sales. But having so many ways to enhance efficiency and effectiveness can actually be counterproductive, creating dysfunction and disorganization amongst a...
by David Brabrook | Nov 9, 2016 | Blog Post
Selling Salesforce to creative service companies — like advertising, public relations, and marketing agencies — is a unique challenge, much different than the struggles of selling to high-tech customers. A high-tech prospect knows why they need a CRM, but they may be...