by David Brabrook | Jul 12, 2016 | Blog Post
The telephone probably hadn’t been around all that long before an intrepid salesman decided he’d use it to try to make a sale. Even with the introduction of email and other digital forms of communication, cold calling has remained a pillar of sales techniques. But...
by David Brabrook | Jul 6, 2016 | Blog Post
Can social media help salespeople? You bet. It’s easy to dismiss Facebook, Twitter, and LinkedIn as personal arenas and as marketing tools for consumer brands but used strategically, social media can help salespeople discover new prospects, build relationships and...
by David Brabrook | Jun 2, 2016 | Blog Post
Selling face-to-face is a much different game than selling over the phone or by email. On-site sales meetings and door knocking used to be the only way to make a deal, but the advent of the Internet and the preference for more casual communications changed that. Now,...
by David Brabrook | May 30, 2016 | Blog Post
It’s often a struggle for account executives to explain the technology behind a CRM like Salesforce, especially when selling to low-tech clients. But what about when selling to high-tech customers? That presents a different kind of challenge. High-tech customers don’t...
by David Brabrook | Apr 25, 2016 | Blog Post
Of all the sales methodologies, the Sandler selling system is one of the most popular. Taught in in more than 25 countries, the nearly 50-year-old program is tried and trusted. Its key teachings are unique; unlike most sales systems, Sandler wants its trained sales...
