A Day in the Life: Director of Project Delivery

  Kevin is our Director of Project Delivery here at AppSolve. After graduating from Ryerson University with a degree in computer science, he began work in the financial industry. It was there that he began taking on coordination roles and learned about...

What is Salesforce Marketing Cloud and How Can It Help Me?

Marketing success can be difficult to define. If your email campaigns are enjoying high open rates, is that a win? Some might say so. But is there a correlation between high open rates and sales? Maybe not. And the accumulative effect of all your marketing efforts —...

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How to Use LinkedIn for Sales – and How Not To

As the only social media platform designed especially for professional use, using LinkedIn for sales seems like a no brainer. With more than 467 million members worldwide, LinkedIn is home to a sea of prospects, and savvy salespeople are taking advantage — with good...

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How to Hire the Best Salespeople for Your Sales Team

A great, in-demand product is only one part of a successful sales organization. Talented, motivated salespeople are more often than not the secret to sales success. But finding that talent isn’t easy. Skilled applicants may get overlooked because of a resume with gaps...

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The Best Facebook and Twitter Tools For Salespeople

Facebook and Twitter can be hugely valuable to a salesperson’s efforts, helping to generate leads and develop your sales funnel. These social media platforms can pack even more punch when you connect them to helpful tools designed to enhance their capabilities. We’ve...

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Why We Love Field Service Lightning

It’s been a little over a year since Salesforce added Field Service Lightning to its suite of services. Since the product became available last summer, we’ve been an early adopter, putting it to the test for our own organization. Here’s how Salesforce describes Field...

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How to Write the Perfect Sales Email in 2017

Email prospecting has become standard practice for most salespeople. While sending a sales email is less intimidating than making a cold call, it can be harder to generate any kind of response, let alone a positive one; less than 24 per cent of sales emails actually...

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The Sales Myths You Need to Stop Believing

Sales is one of the world's oldest professions. As such, it's laden with traditions, stereotypes, rituals and even myths. Sales myths — long-held beliefs about the right and wrong ways to sell — can be detrimental to your success as a salesperson. Here we review five...

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How to Stop Annoying Your Prospects

Salespeople need to accept that at some point or another, they will annoy their prospect. To some extent, this reaction is unavoidable. Sales jobs partly entail convincing someone to part ways with money; this, understandably, is irritating to many people. But what...

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