by David Brabrook | Mar 23, 2017 | Blog Post
Customer service isn’t what it used to be. We don’t mean it’s better or worse than it was 15, 30, 50 years ago — we mean it’s dramatically different. Increased competition, the digitization of our lives, changing values and new technologies...
by David Brabrook | Feb 23, 2017 | Blog Post
It’s been a little over a year since Salesforce added Field Service Lightning to its suite of services. Since the product became available last summer, we’ve been an early adopter, putting it to the test for our own organization. Here’s how Salesforce describes Field...
by David Brabrook | Feb 9, 2017 | Blog Post
Email prospecting has become standard practice for most salespeople. While sending a sales email is less intimidating than making a cold call, it can be harder to generate any kind of response, let alone a positive one; less than 24 per cent of sales emails actually...
by David Brabrook | Jan 30, 2017 | Blog Post
Sales is one of the world’s oldest professions. As such, it’s laden with traditions, stereotypes, rituals and even myths. Sales myths — long-held beliefs about the right and wrong ways to sell — can be detrimental to your success as a salesperson. Here we review five...
by David Brabrook | Nov 9, 2016 | Blog Post
Selling Salesforce to creative service companies — like advertising, public relations, and marketing agencies — is a unique challenge, much different than the struggles of selling to high-tech customers. A high-tech prospect knows why they need a CRM, but they may be...
